How do individuals make decisions? What activates a person to take action any kind of time given stage? These are all questions that I will attempt to answer with my assumptive research in to Leon Festinger's theory of cognitive dissonance, as well as a lot of the other related hypotheses. We often do not realize the emotional events that take place in the everyday lives. It is important for taking notice of theories, including the balance theory, the congruency theory plus the cognitive cacophonie theory so that one's self-persuasion occurs knowingly. As psychologist and theorist gain a much better understanding of Festinger's cognitive cacophonie theory treatment could take place more easily than it already does in today's society.
Leon Festinger's cognitive cacophonie theory is incredibly closely associated with many of the uniformity theories. The first of the main consistency ideas, the balance theory, was proposed by Fritz Heider (1946, 1958) and was later on revised by simply Theodore Newcomb (1953) (Larson, 1995). Heider and Newcomb's theory was mostly looking at the discussion between a couple (interpersonally) and the conflicts that arose together. When two people have inconsistant opinions or tension is definitely felt between another person, it is more likely marketing will arise. Because if perhaps no anxiety was believed between the two parties, or there were not any conflicting views there would be no requirement to persuade one another. If you think about it marketing occurs because there is tension between two facts, suggestions or people.
Charles Larson writes in the book, Salesmanship, Reception and Responsibility, " another approach to the consistency theory is usually congruency theory, by Charles Osgood and Percy Tennenbaum (1955)" (p. 82). This kind of theory claim that we want to have got balance within our lives and there is a systematic method to numerically figure it out. When two attitudes collide we must make an effort to strike a balance between two perceptions. The balance varies depending on the depth we feel about each attitude and the pre-disposed positions concerning the frame of mind. We possibly have a favorable, neutral or unfavorable view concerning suggestions. When two attitudes collide we attempt to downgrade the favorable situation and upgrade the negative position to ensure that we think a balance. For example , suppose somebody thought of Mel Gibson being a good role model. Down the line they come to determine Mel Gibson does not like football. In case the person was to like both equally football and Mel Gibson one of 3 things would happen: 1) The person would downgrade their thoughts and opinions of Mel Gibson, or 2) downgrade football, or 3) downgrade both. The action used would generate psychological uniformity in their mind. These kinds of theories are very interesting and have been quite searched, but none more so than Leon Festinger's theory of cognitive dissonance. Leon Festinger's theory, unlike the others I have described, handle quantitative factors, as well as qualitative. That's precisely what is so distinct and innovative about Festinger's theory. Robert Wicklund and Jack Brehm (1976), in their book Views on Cognitive Dissonance, write, " Most notably, the original statement of cacophonie theory included propositions about the resistance-to-change of notion and about the proportion of cognitions which have been dissonant, both of which allowed powerful and innovative studies of internal situations (p. 1). The word " dissonance" refers to the relation between two factors. When two elements usually do not fit together they are really considered dissonant. Cognitive dissonance can be divided into a quantity of elements. As Brehm and Cohen (1962) write, " A discordant relationship can be found between two cognitive factors when a person possesses one which follows the obverse of another that he has. A person experiences cacophonie, that is, the motivation tension, if he (or she) has notion among which will there are one or more dissonant relationships"...
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