Assignment 1 – Individual Case Study (Woolworths)
Woolworths is one of the top rated 25 foodstuff retailers in the world holding approximately 31% in the food retail sector in Australia, with roughly 3100 suppliers providing several 3162 retailers across Australia and New Zealand and employing more than 191, 000 people. Woolworths is constantly changing to meet client demands. Since opening it's first retail store in the year of 1924, with a nominal capital of 25, 500 shares simply 15, 000 of those shares were offered to the public. Of that 15, 000 only 14, 707 stocks and shares were acquired. Who would possess thought that Woolworths would be a household name? Branching out to liquor, petrol, standard merchandise, consumer electronics, and most lately hardware. They will service over 24 mil customers every week in Australia and New Zealand combined. They are really consistently buying their main business and also coming up with new customer pursuits to prize their customers for shopping with these people. Partnering with other large corporations such as Optus and Qantas has offered Woolworths with a major increase.
Competitive Causes for Woolworths
|Force |Power |Justification | |Suppliers |Low |As there are numerous companies making similar goods, I feel that Woolworths holds | | | |the power in this case. Launching its' own private brands eg. " Select” lowering the | | | |available facings for competitors' lines and their suppliers. | |Customers |High |As there are numerous competitors supplying the same products and services, Woolworths possess | | | |invested millions into marketing and repairing their stores to enhance the purchasers | | | |shopping experience, that can inevitably start to see the...
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