The potential of nonverbal conversation
— An analysis on the Expectancy Violations Theory of Judee Burgoon
In addition to verbal interaction, the use of non-verbal communication in everyday life is actually usually. Birdwhistell (1970) found that 63% of human interaction are nonverbal interaction. At times, non-verbal communication is more highly effective and more important than verbal communication. This paper aims to through the Expectancy Violations Theory (EVT) to research the possibility of non-verbal communication to impact the enterprise equally internal and external.
Non-verbal communication in EVT
Generally speaking, in addition to outside the body gestures, facial movement, body posture, non-verbal noises, body contact, time, sociable distance, items, etc ., could be delivered nonverbal messages. Organized study of non-verbal communication scholar Judee Burgoon divided nonverbal personality area in seven types, namely, kinesics, proxemics, looks, haptics, vocalic, chronemics and artifacts. EVT is strongly related to proxemics, about the interpersonal distance and space research.
Key Concepts of EVT
The core principles of EVT are include expectancy, infringement valence and communicator praise valence.
EVT offers a soft determinism instead of hard-core universal laws. Burgoon does, however , hope to link surprising interpersonal behavior and attraction, reliability, influence, and involvement. Expectations is what is forecasted to occur instead of what is desired. It is depending on context, relationship, and communicator characteristics. Burgoon believes that all cultures include a similar composition of expected communication tendencies, but the content of people expectations varies from tradition to culture. Violation valence is the confident or unfavorable value we place on the unexpected patterns, regardless of who it. If the valence is negative, do less than predicted. If the valence is positive,...
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